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awards and recognition 4-24-2010 Illinois State Historical Society – Chronicle of Abraham Lincoln in Peoria The Peoria Historical Society recently received an award of excellence from the State of Illinois for "Abraham Lincoln in Peoria," an account of Lincoln’s many visits to Peoria. With writing and design by Converse, the publication chronicles his visits and calls attention to his 1854 speech, when he drew the line on slavery. 3-19-2010 L.A. Congress Film Showcase 2010  Congratulations to the Sheen Foundation and Converse Marketing for their work on a one-hour documentary on Archbishop Fulton J. Sheen—recently selected to be featured at the Los Angeles Film Showcase. 2-26-10 American Advertising Federation Converse Marketing is proud to announce it received top honors at the American Advertising Federation's ADDY awards competition, winning Gold awards for work done on behalf of the Peoria Symphony Orchestra, Caterpillar Global Mining Division, Peoria Zoo and Peoria Notre Dame High School. Work done for Midstate College, the Peoria Historical Society and Quality Quest for Health of Illinois also earned recognition 02.21.09 Best of Show Award Converse Marketing received top honors at the American Advertising Federation's ADDY awards competition, winning both the Best of Show award for a product brochure for the mining industry, and the Judges' Choice award for the 2007 RLI summary annual report. 09.09.08 Business Partnership Award Community Workshop and Training Center (CWTC) honored Converse Marketing with its annual Business Partnership Award for our contributions to its quest for communication excellence. 07.18.08 Top 100 Honors The League of American Communication Professionals named the 2007 RLI Corp. summary annual report— "At RLI, we're different. And that's good for you"—the Number 1 report in its class, a platinum distinction, as well as one of the Top 100 annual reports out of over 3,000 global entries for the second year in a row. 06.20.07 Best of Show Award The Insurance Marketing and Communications Association (IMCA) awarded Converse Marketing its top honor for the RLI Corp.'s 2006 annual report—"Owners' Manual: The Principles that Drive our Success." 11.27.07 SAFETY.CAT.COM Award The brand team at Caterpillar has selected SAFETY.CAT.COM and four Converse-produced print items to showcase as exemplary use of all Caterpillar brands. This recognition is for those people who are helping to strengthen the Cat brand through great communications and innovative and creative examples of brand use. 06.06.07 Platinum Award The League of American Communication Professionals named the RLI Corp. annual report— “Owners' Manual: The Principles that Drive our Success.”— the Number 1 report in its class and one of the Top 100 annual reports of 2006. 03.16.07 Gold Addy Awards Converse earned Gold Addy Awards for a number of clients including Caterpillar Global Mining, PMAlliance, AH/After Hours, Renaissance Park and Junction City. 08.16.06 Outstanding Vendor of the Year The Arizon Companies, a national manufacturer of air structures, named Converse Marketing its outstanding vendor of the year for 2005-2006.  First place, 2004 LACP Vision Awards Annual Report Competition—Equipment, Machinery & Instruments First place, 2003 LACP Vision Awards Annual Report Competition First place, 2003 ABC Annual Report Competition Best Annual Report in its class, 2002 LACP Vision Awards Citation of Excellence, 2000 AAF 6th District Special Merit Award, 2002 AAF 6th District Gold ADDY Awards, 1995, 1999, 2000, 2001, 2003 AAF 6th District Silver ADDY Awards, 2001, 2002, 2003, 2004 AAF 6th District First Place, 1995, 1996 Best of NAMA Awards Top 50 Annual Reports, 2003, 2004 Triad Awards Parthenon Award, 2002, 2003 PRSA Special Judges Award, 2004 Peoria Ad Club ADDY Awards Best in Show, 1996, 2000, 2004 Peoria Ad Club ADDY Awards Nearly 125 Gold and Silver ADDY Awards, 1991-2004 Peoria Ad Club Award of Excellence, 2002 Peoria Ad Club PARC Business of the Year, 2002 Richard H. Driehaus Historic Preservation Award, 1999 Peoria Historical Society Athena Award, 1997 Peoria Area Chamber of Commerce The Outstanding Small Business Award, 1997 Peoria Area Chamber of Commerce |
After the sudden death of renowned General Wayne A. Downing, friends, family and colleagues launched an effort to memorialize this true American hero and support the causes he held dear: inspiring others to serve, shaping young leaders and encouraging military heroes through community education and support. … more 1-3-11Springdale Cemetery updated image In an effort to generate public awareness, improve its image and become financially self-sufficient, historic Springdale Cemetery worked with Converse to conduct interviews, analyze the cemetery’s strengths and identify the challenges the entity will face as it works toward its goals. … more 12-15-10New Gold Mine in Canada We recently captured and documented the story of Osisko Mining Corporation’s Canadian Malartic gold mine, which will be featured in the new issue of Viewpoint: Perspectives on Modern Mining as well as other Caterpillar corporate initiatives such as the annual report. … more 12-15-10Women in the mining industry The growing need for more women in the mining industry is a story our Viewpoint magazine team has wanted to capture for several years. … more 12-15-10Improving efficiency in underground mines Underground mines are one of the most challenging environments for operators and their equipment. Many plunge to great depths with rough conditions that impact equipment performance. … more 11-23-10RLI corporate video and ad campaign The story of RLI Insurance Corp. is brought to life in a new animated video that uses the company’s unique brand illustrations. Converse Marketing worked with RLI to write and produce the video, which showcases the company’s diverse product portfolio and distinctive business model. … more 11-11-10CGN brand refresh In an effort to evaluate its position in the marketplace and identify areas for future growth, CGN & Associates, a global business performance consulting firm, partnered with Converse to interview current and potential clients, company leaders and employees to identify perceptions about the company and its potential for growth. … more 10-7-10ADM logistics message and structure ADM Logistics, a division of global agricultural processor ADM, is ideally positioned to become a leader in the 3PL/4PL marketplace, but lacked a unified message and communications plan to get there. … more 10-4-10Global Mining Forum More than 600 customers and dealers attended a recent mining forum hosted by Cat Global Mining, where they heard the latest information and shared best practices on mining systems, equipment management, operational efficiency, technologies and machine applications. Caterpillar partnered with Converse to develop messaging, create a consistent look and feel, and drive consistency in the dozens of presentations offered during the forum. … more 7-16-10Large Track-Type Tractor Brochure "Nobody Moves More," a 26-page brochure, highlights Cat large track-type tractors, a key piece of support equipment on mine sites and a versatile tool for dozens of other industries and applications. Cat Global Mining worked with Converse to write content, select photography and design the brochure, which was translated into six languages and sent to dealers and customers around the world 7-12-104th Annual St. Jude event sponsorship  Converse is proud to be a sponsor of the Midnight Riders Miles for Smiles, a midnight bicycle ride through the streets of Peoria that raises money for St. Jude Children’s Research Hospital. 5-5-10110th Anniversary Converse congratulates Methodist Medical Center on its 110th anniversary of serving the Peoria community. As Methodist neared this milestone, the hospital wanted to update a history book done 10 years ago to showcase the significant advancements over the past decade. … more Google videoThe city of Peoria asked Converse Marketing to produce a video that presented the business case for why Google should select Peoria ... more The city of Peoria asked Converse Marketing to produce a video that presented the business case for why Google should select Peoria (out of hundreds of other communities) as a test site for high speed fiber network. Converse donated all time and costs to produce the following: www.GooglePlaysInPeoria.com 4-21-10 Tribute video on the accomplishments of Bob Turner Converse was hired by Bradley University to create a film honoring one of its most notable alumni, Robert Turner ... more Converse was hired by Bradley University to create a film honoring one of its most notable alumni, Robert Turner, founder of Turner Investment Partners, and his wife, Caroline. The film has three parts; the following link introduces part 1: Part 1 3-21-10 Magazine featuring Caterpillar mining activity in China The 2010 spring issue of Viewpoint: Perspectives on Modern Mining, produced by Caterpillar Global Mining with writing and design by Converse Marketing ... more The 2010 spring issue of Viewpoint: Perspectives on Modern Mining, produced by Caterpillar Global Mining with writing and design by Converse Marketing, was just released and distributed to more than 40 countries. Articles include features on best practices, safety improvements and technology innovations, and an overview of mining operations, including a focus on one of China’s largest gold mines. The magazine is printed in English, Chinese, Spanish and Portuguese, and articles are translated into additional languages, including Russian and French. www.cat.com/Viewpoint 3-15-10 One-hour biography on the life of Archbishop Fulton J. Sheen Working with the Sheen Foundation, Converse wrote and produced a one-hour documentary that has been featured on PBS stations in Washington, D.C., Chicago ... more Working with the Sheen Foundation, Converse wrote and produced a one-hour documentary that has been featured on PBS stations in Washington, D.C., Chicago, New York, and Peoria. The film premiered in cities including Palm Beach, New York, Rome and Los Angeles, and requests for screenings continue to grow. www.sheenfilm.org 3-1-10 New ads, website for Bloomington actuarial firm Converse worked with Pinnacle Actuarial Resources of Bloomington, Ill., to launch a new advertising campaign and website. www.pinnacleactuaries.com 2-1-10 Sales campaign for U.S. Foodservice Converse recently partnered with U.S. Foodservice, the second largest food distributor in the nation, to help the company reach new markets and grow revenue from existing customers. 2-5-10 Peoria Academy "Top 10 Reasons" Converse is assisting Peoria Academy with strategy and messaging to help define the Top 10 strengths of the school and recommend ways to package and communicate those strengths to parents of current and potential students. 1-15-10 Website for public schools foundation Converse is supporting the District 150 Foundation by developing a new website to assist with fund-raising activities ... more Converse is supporting the District 150 Foundation by developing a new website to assist with fund-raising activities and the solicitation of donations. The foundation provides resources and tools to help expand, enhance and sustain educational excellence in the district. 1-1-10 Peoria Symphony Orchestra season launch Congratulations to the Peoria Symphony Orchestra for the launch of an exciting new season that features a series of guest conductors ... more Congratulations to the Peoria Symphony Orchestra for the launch of an exciting new season that features a series of guest conductors, one of whom may become the symphony’s new conductor. Converse helped the symphony prepare for this season by establishing a new brand strategy and updated messaging for their communication materials and updated website. www.PeoriaSymphony.org 12-1-09 Partnership with statewide lifts / elevators provider Lifts of Illinois, which sells, installs and services platform lifts and residential elevators throughout much of Illinois, recently hired Converse as its marketing partner. more Lifts of Illinois, which sells, installs and services platform lifts and residential elevators throughout much of Illinois, recently hired Converse as its marketing partner. In addition to writing, designing and programming a new website, Converse also created sales materials and provided trade show support. www.liftsofil.com 10-15-09 Chicago-based XDX Innovative Refrigeration website Congratulations to our client XDX Innovative Refrigeration, which recently celebrated its 10th year of delivering award-winning refrigeration technologies to customers around the world. more Congratulations to our client XDX Innovative Refrigeration, which recently celebrated its 10th year of delivering award-winning refrigeration technologies to customers around the world. Converse recently helped the company by updating its brand and marketing image to better reflect the quality and professionalism of the company’s offerings. The new image is conveyed in a new website, customer case studies, sales support materials, and public relations. www.XDXusa.com 10-1-09 Peoria Ballet For the past several years Converse has sponsored the Peoria Ballet by donating all marketing and campaign materials for mailers, brochures, website and programs. more For the past several years Converse has sponsored the Peoria Ballet by donating all marketing and campaign materials for mailers, brochures, website and programs. Most recently we donated time to develop a visual brochure to assist the Ballet in being recognized on a national level. The ballet succeeded and received its first national grant. 9-1-09 Support for local high school Peoria Notre Dame High School, which recently announced a number of cutting-edge changes that will lead to a new era of Catholic education in Peoria ... more Peoria Notre Dame High School, which recently announced a number of cutting-edge changes that will lead to a new era of Catholic education in Peoria, recently partnered with Converse to develop supporting communication materials. Converse donated time to create messaging, writing and design for an overview brochure. In addition, Converse was asked to provide the school with two new logos — an official logo that incorporates its long history and a corresponding sports logo for the school’s athletic teams. To support fund-raising activities, Converse gave the school invitation and program designs for its spring auction. 8-1-09 Website for health care collaborative Congratulations to our client Quality Quest for Health of Illinois, which was recently chosen as the satellite office to oversee implementation of electronic medical record-keeping systems ... more Congratulations to our client Quality Quest for Health of Illinois, which was recently chosen as the satellite office to oversee implementation of electronic medical record-keeping systems in a 38-county region. Converse recently partnered with the health care collaborative on a multi-functional website www.qualityquest.org 7-1-09 Support for Peoria parish and school Converse designed and donated the logo for St. Thomas the Apostle Church and School. We continue to provide donated support by working with the parish school to provide consultation and assistance on design materials where the logo is incorporated. 05.15.09 Donation to "Pride in Peoria is Picking Up"  Congratulations to Mayor Ardis and the many volunteers supporting the city-wide anti-litter campaign. Their mission is to eliminate trash in Peoria. more Congratulations to Mayor Ardis and the many volunteers supporting the city-wide anti-litter campaign. Their mission is to eliminate trash in Peoria. Steve Peirz got the program running by spearheading efforts that addressed litter, both proactively (education) and reactively (cleanups around the area). And to get started, Steve approached Converse to donate services to develop a campaign logo, posters, outdoor ads, etc. Thanks to the efforts of Steve and those like him, the campaign is gaining momentum with an ultimate goal of obtaining the award of the United States’ cleanest city, where other cities will visit to see how we did it. 04.08.09 Congratulations ADM Congratulations to our client Archer Daniels Midland Company, which together with its partners recently broke ground on a 7,500-foot-deep well that will safely store carbon emissions underground...more
Congratulations to our client Archer Daniels Midland Company, which together with its partners recently broke ground on a 7,500-foot-deep well that will safely store carbon emissions underground, reducing its environmental footprint while advancing a promising technology. Converse helped ADM communicate the story of this significant project by designing and editing an informational brochure, and by concepting, designing and writing a full-page, four-color advertisement for two Washington, D.C., publications.
04.07.09 Entrepreneurship program Converse continues to co-sponsor Bradley University’s entrepreneurship program by encouraging and educating aspiring entrepreneurs in the creation...more
Converse continues to co-sponsor Bradley University’s entrepreneurship program by encouraging and educating aspiring entrepreneurs in the creation, start-up and early stages of launching a potentially high-growth business. Since its inception in 2006, the Project Springboard competition has been bringing students real-life business planning experience and the opportunity to win cash and services valued at over $120,000 to help them successfully launch their new business venture.
03.16.09 50,000th truck! Congratulations to our client, Caterpillar Inc., which recently produced its 50,000th Off Highway Truck.more
Congratulations to our client, Caterpillar Inc., which recently produced its 50,000th Off Highway Truck. The 100-ton 777F truck left the Decatur, Ill., manufacturing facility destined for Colombia, where it will go to work in a coal mine. Converse helped the Caterpillar team take advantage of this milestone by developing messaging for press releases and advertisements, creating a document to serve as an internal resource for accessing information and messaging related to the accomplishment, and writing a script for a video about the achievement.
03.01.09 New Viewpoint issue The spring issue of Viewpoint: Perspectives on Modern Mining, produced by Caterpillar Global Mining with writing and design by Converse Marketing...more
The spring issue of Viewpoint: Perspectives on Modern Mining, produced by Caterpillar Global Mining with writing and design by Converse Marketing, was just released and distributed to more than 40 countries. The magazine showcases best practices in the mining industry, such as haul road design and watering; safety issues like operator fatigue; environmental topics such as clean coal technologies; and industry events like MINExpo 2008. Featured mines have included sites owned and operated by global companies Newmont Mining, Freeport-McMoRan, Xstrata, Phelps Dodge, BHP Billiton, Vale Inco, Drummond and LKAB. Articles are translated into French, Chinese, Portuguese, Spanish and Russian. Electronic copies are available at www.cat.com/viewpoint.
02.21.09 RLI annual report named No. 1 The RLI Corp. 2007 summary annual report, produced by RLI with writing and design by Converse Marketing... more
The RLI Corp. 2007 summary annual report, produced by RLI with writing and design by Converse Marketing, recently earned accolades from two advertising and communication organizations.
The League of American Communication Professionals (LACP) named the report—"At RLI, we're different. And that's good for you"—the Number 1 report in its class and one of the Top 100 annual reports of 2007. Going up against more than 3,000 submissions from around the world, the report earned perfect scores in its letter to shareholders, narrative, financials, message clarity and information accessibility. Among competitors in the insurance industry, the report took the top prize, "platinum," for the second year in a row. The report also earned two awards at the Peoria Ad Club's annual Addy Awards competition. In addition to a Gold Addy, the report was selected for a Judges' Choice Award, a unique citation that identifies the report as one judge's favorite entry among all the submissions. The report now moves on to the district competition, which includes submissions from Illinois, Michigan and Indiana. The ADDY Awards are conducted by the American Advertising Federation, a not-for-profit industry association, through its 200 member advertising clubs and 15 districts. The program honors excellence in advertising and cultivates the highest creative standards among advertising and marketing professionals. It is the only creative awards program administered by the advertising industry for the industry. 09.22.08 Mining truck marketing Caterpillar Inc. leads the market in large mining trucks. Together with Converse, the company’s mining division produced...more
Caterpillar Inc. leads the market in large mining trucks. Together with Converse, the company’s mining division produced a 24-page brochure highlighting its history of quality production, leadership in performance, dedication to safety enhancements, commitment to the environment, variety of size options, focus on operator comfort, and unmatched global dealer support network. The brochure was released at MINExpo 2008 along with an accompanying video showcasing the behind-the-scenes efforts and ingenuity of this successful team. In addition to receiving high scores from potential customers when measured for effectiveness and impact on buying decisions, the brochure and video received industry recognition for being best-of-class marketing materials.
09.20.08 Global HSEC conference Together with Caterpillar Inc. and a team of global organizations, Converse helped produce the largest Health, Safety...more
Together with Caterpillar Inc. and a team of global organizations, Converse helped produce the largest Health, Safety, Environment and Community (HSEC) conference in the world during MINExpo 2008 in Las Vegas, Nev. More than 400 customers, dealers and HSEC experts attended the event, where they had the opportunity to gather with mining professionals from around the world; view displays from Cat customers, Caterpillar groups and industry experts; learn best practice solutions from other mining companies, such as Rio Tinto, Anglo American, Newmont, Freeport-McMoRan, Vale Inco, Thiess and Barrick; and engage in facilitated discussions addressing industry challenges.
09.09.08 CWTC Annual Dinner  Congratulations to the Community Workshop and Training Center for another successful annual dinner. Miss Iowa was the key note speaker discussing her determination not to let cerebral palsy limit her ability to dream and reach her goals. Converse Marketing was honored to receive the annual Business Partnership Award for contributions to CWTC’s quest for communication excellence. 09.08.08 City of Peoria logo project Converse Marketing was recently selected by the City of Peoria to develope... more
Converse Marketing was recently selected by the City of Peoria to develop a new logo for the city—and to engage the entire community in the process of developing and in selecting the final logo.
We began by learning what Peorians value most about living and working in Peoria. We conducted extensive personal interviews, a number of community focus groups, an open town meeting, and even created a special Website for community input. Nearly three hundred people participated in the early stages of this process. We then tabulated this information and used is to craft a brand strategy and creative platform for the development of the logo. We met numerous times with a representative committee that acted as a sounding board to help further focus this message and then designed a total of 64 different logo concepts—consisting of a wide range of approaches and styles, from contemporary to literal, historical to progressive and everything in between (see the original concepts). The committee helped narrow down and further refine these selections, which were then presented in person to every member of City Council. Currently, eight logos have been selected by the process and are now being presented to the public via in-person, man-on-the-street style surveys (with hundreds of Peorians throughout the city) and through an interactive voting Web site at www.logopeoria.com. All community input will be tabulated and then used by the City Council in making their final selection. Once a final logo has been selected, Converse will develop a comprehensive logo implementation and style usage guide, which will include examples and recommendations for how the new logo should be launched, applied (stationery, cards, uniforms, trucks, signage, etc) and maintained by city staff. 09.20.07 Branding campaign RLI Corp. has teamed with Converse for a new brand and advertising campaign. 05.24.07 International magazine Converse has partnered with Caterpillar Global Mining to launch an international mining industry magazine. 04.15.07 Global tradeshows Caterpillar teamed with Converse to develop booth graphics for customer tradeshows in Chicago, Ill., USA, and Panama City, Panama 11.03.05 New St. Louis client Converse is pleased to announce it will be the consulting partner and agency of... more
Converse is pleased to announce it will be the consulting partner and agency of record for St. Louis-based AirStructures WorldWide (AWW) and its parent company, Johnson MarCraft, a national manufacturer of heating and air conditioning equipment. We recently hosted the companies' executives in an all-day strategy meeting at Converse' offices. "Thank you for your hospitality," wrote the Director of Marketing and Administration. "From the moment you step through the doors at Converse Marketing, the message is 'first class.' Visiting your facility was not only a mentally stimulating, motivational experience; but it was a visual feast for the eyes and the soul.
10.28.05 New Web design clients Converse is writing, designing and programming Web sites for several... more
Converse is writing, designing and programming Web sites for several new clients, including sites for SouthBar Club on Harbour Island, Bahamas; The Library Channel, Champaign, Illinois; and Kickapoo Creek Winery in Central Illinois. It also congratulates employees for the launch of its new corporate site, www.conversemarketing.com
10.26.05 Web launch Converse announces the launch of a new Web site (asd.net) for Advanced System Designs (ASD), an information technology consulting firm headquartered in Central Illinois and serving clients around the country.
10.25.05 Minor league baseball team wins for top marketing program Congratulations to the Peoria Chiefs, a Converse client, for winning... more
Congratulations to the Peoria Chiefs, a Converse client, for winning the 2005 Midwest League Larry MacPhail Promotional Trophy, which recognizes top promotional and marketing programs for the past year and is judged by all the presidents and general managers in the Midwest League before advancing to national competition. The Chiefs also set franchise record attendance at O'Brien Field, producing the fourth largest attendance growth in all of Minor League Baseball, excluding the Mexican League.
08.19.05 Showcasing public art in Peoria Dr. Peter Couri and Suzette Boulais of Peoria Arts Partners are working with... more
Dr. Peter Couri and Suzette Boulais of Peoria Arts Partners are working with Converse Marketing to launch a publication featuring public art in Peoria.
07.20.05 First place annual report for Caterpillar Converse is proud to have worked with Caterpillar on its 2004 annual report... more
Converse is proud to have worked with Caterpillar on its 2004 annual report, which placed first in its category for the third consecutive year in LACP's annual report competition. Overall, the report placed 36th out of 1400 entries submitted from 17 countries.
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