Posted 9-22-2008Converse helped Caterpillar Inc., which leads the market in large mining trucks, develop and package its success story and present it to a by-invitation-only audience at MINExpo 2008. In addition to a brochure, Converse produced a documentary showcasing the behind-the-scenes efforts and ingenuity of this successful team. The video received high scores from potential customers when measured for effectiveness and impact on buying decisions and also received industry recognition for being best-of-class marketing materials.
Copyright ©2017 Converse Marketing, Inc. All rights reserved.