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RLI logoPosted 11-23-2010

New video, campaign tell RLI story

The story of RLI Insurance Corp. is brought to life in a new animated video that uses the company's unique brand illustrations. Converse worked with RLI to write and produce the video, which showcases the company's diverse product portfolio and distinctive business model. We also helped the company write and design a new advertising campaign, "That's different,"; which highlights RLI's key differentiators and leads readers to a microsite, www.thatsdifferent.com, where they can receive more information and ask to be called on by a company representative.

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