Posted 7-8-2011On July 8, Caterpillar celebrated the first official day of one of the largest acquisitions in its history. For nearly two years Converse helped the company prepare for this day, from developing a theme and messaging that was launched in a global advertising campaign, to creating a newspaper to inform and engage employees, to working behind the scenes on a robust new website that went live on "Day One,"; complete with rebranded materials for all of its new products.
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