When Caterpillar acquired Bucyrus in 2011, Converse was called upon to provide graphics, messaging and signage for the Wisconsin-based mining company’s museum in the Heritage Building on its South Milwaukee campus. Blending the 100-year histories of Caterpillar and Bucyrus in the mining industry, the first and second floors were updated with displays, signage, videos, and an interactive, multi-touch mining experience. The project also included conditioning third-floor area meeting rooms with an updated entryway, floor plan and signage. 
Copyright ©2017 Converse Marketing, Inc. All rights reserved.