Converse Marketing received four Awards of Excellence at the Business Marketing Association's 2013 B2 Awards. All four submissions were for work done on separate projects that were unveiled as part of Caterpillar's MINExpo 2012 presence. The B2 Awards are a globally recognized awards competition that takes nearly 1,000 submissions per year. The four projects recognized were Touchpoint, a digital tradeshow installation; The Caterpillar "Wherever There's Mining"; product line poster showcasing Caterpillar's complete product line; "Urban Nights,"; a Caterpillar customer dinner and concert featuring a live performance by country music star Keith Urban; and Caesars Palace Hotel conditioning.
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