Posted 05-03-2014In May, Converse attended the Offshore Technology Conference in Houston, Texas, in support of Caterpillar’s Oil & Gas division. We developed and installed “Touchpoint: The Caterpillar Oil & Gas Experience,” which highlights the company’s product line, dealer network, customer stories, and technology in an interactive and immersive way. The display utilized two large touchscreens mounted on the front of the booth with 12 MicroTiles displaying motion graphics to draw visitors into the booth. The conference drew over 108,000 people, the largest attendance figure in show history.
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