Converse helped Caterpillar create an exclusive VIP event for its customers and dealers attending MINExpo 2016 in Las Vegas, Nevada — turning a Caesars Palace ballroom into a concert venue. We branded the concert Rockin’ Down the Highway after the hit song from The Doobie Brothers, who performed along with special guest Sara Evans. Our services included room conditioning, event posters, table decorations, programs, tickets and backstage passes for the two-night event.
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