We help our clients build their own marketing, communications and leadership skills through:		our services news & awards contact us home

	Articles The Saga of Lackluster Annual Reports: making your investment pay off The China Syndrome: strategic planning perils Build Trust Through Better Writing: four ways to make messages more meaningful A Hunch is Creativity Trying to Tell You Something: great quotes about creativity A Case of Mistaken Creativity: seeing mistakes as part of the creativity game Leaders on Leadership: some advice for new leaders All Words Are Not Created Equal: the right words do make a difference And Dignity for All: creating cultures of achievement		creating cultures of achievement Building a great brand depends on three things: 1) how you perform (product quality and function), 2) how you are perceived (message and image), and 3) how you behave (customer service and values). Converse research, advertising and marketing services address product performance and perception. Our employee engagement and employee communication services address number three. [ culture management and employee communications ] We improve employee engagement and build organizational effectiveness through our culture management and employee communication services. We help define and communicate company values—the shared beliefs that set the standards for behavior in the workplace. When these behaviors are understood and believed in, they unite and energize employees, impact customer service and produce results. They become people's rights and responsibilities—giving them context for their actions, broad boundaries for decisions and more freedom to make a difference. Just as we develop marketing plans for your customers, we develop exciting, memorable communication plans for your employees that energize and mobilize performance. When there is consistency between the marketing story (what you say to the outside world) and the customer service reality (what you do and how you do it), people in the organization become an active media that carries a positive and unified brand message. Converse professionals assist organizations in communication audits, values identification and communication, and values-based leadership training. The following are some real-life stories about the difference we have helped make for our clients—the challenges, the solutions and the results. Manufacturing Industry, Healthcare Industry, Financial Services Industry [ keynote speeches and seminars ] Jane Converse, President of Converse Marketing, Inc. and co-author of And Dignity for All (published by Prentice Hall Financial Times), is an expert and national speaker on topics such as Communicating Corporate Ethics, Branding Your Culture, Values-Based Leadership, Marketing That Matters and "Trustwordy" Writing. [ planning and training ] Jane Converse and our other skilled facilitators conduct strategic planning meetings and training sessions designed to improve marketing, creativity and communication skills.