Building business depends on three things: 1) How you perform (your product quality and function) 2) How you are perceived (your advertising message and brand image), and 3) How you behave (your employee attitudes and service). Converse research, advertising and marketing services address customer awareness and perceptions. Our employee communication, planning and training services address employee morale and customer service.		our services news & awards contact us home

	Articles The Saga of Lackluster Annual Reports: making your investment pay off The China Syndrome: strategic planning perils Build Trust Through Better Writing: four ways to make messages more meaningful A Hunch is Creativity Trying to Tell You Something: great quotes about creativity A Case of Mistaken Creativity: seeing mistakes as part of the creativity game Leaders on Leadership: some advice for new leaders All Words Are Not Created Equal: the right words do make a difference And Dignity for All: creating cultures of achievement		employee communications When there is consistency between the marketing story (what you say) and the customer service reality (what you do and how you do it), people in your organization become an active media that carries a positive and unified brand message. Just as we develop marketing plans to improve customer awareness and interest, we build organizational effectiveness through our culture management and employee communication services. We help define and communicate company values—the shared beliefs that set the standards for behavior and drive performance. When these behaviors are understood and embraced they unite and energize employees, improve customer service and produce results. They become people's rights and responsibilities—giving them context for their actions, broad boundaries for decisions and more freedom to make a difference. The following are some real-life stories about the difference we have helped make for our clients—the challenges, the solutions and the results. Manufacturing Industry, Healthcare Industry, Financial Services Industry planning and training Our skilled facilitators conduct communication audits and planning sessions with employees at all levels designed to improve their ability to plan, to market, to create and to communicate. Seminars and presentations Jane Converse, president of Converse Marketing, Inc. and co-author of And Dignity for All (published by Prentice Hall Financial Times); Jason Salyers, senior account manager; and our staff of skilled trainers are experts on topics such as Building Brands that Build Business, Making Your Web Site a Marketing Tool, and Trustwordy Writing Skills.